Creating New Energy Through Color & Community

Truly, Costa Ballena is one of the most beautiful destinations in Central America. Mother Nature has blessed us with an incredible kaleidoscope of brilliantly colored birds, butterflies, flowers, and of course, the star piece of art, in many mountainside homes, the dramatic view of the Pacific Ocean. And from the Ocean’s view, the lush green, rain-forest covered mountains descend dramatically into the deep azure waters below, creating a spectacular mosaic of color as far down as the eye can see. One never tires of the spectacular pink, purple, orange, and gold sunsets that jet up into the skies above, as the brilliant blue ocean fades into the horizon (and no, one can never take enough photographs of the sunsetting into the ocean!). With all the natural beauty surrounding Costa Ballena, it is only fitting that the towns and their buildings are as brightly coloured as their surrounding environment. And so it was, ‘Pueblo Alegré Uvita’ made a splash and here is the story of one of our community’s initiatives.

This past year, a dynamic group of locals and artists rallied volunteers together to make the beautification project come alive in Uvita! Known as ‘Pueblo Alegré Uvita’, the idea of ‘painting the town happy’ was inspired by the personal experience of one of Costa Ballena’s longtime residents, Karen, who witnessed the creative transformation in her hometown village on the west coast of Florida. “Color matters”, she says, “it plays a vital role in the way we feel.” Indeed, subliminally, certain colors can make people happier. The human psyche tires of dull greys, and blah browns but a vibrant yellow adds an artistic panache, and can cheer up curb appeal with the paint of a brush, making a building look revitalized, and it can do so, inexpensively!

The ultimate goal of the community project is to encourage pride in our community, to provide resources for local business owners, to encourage the economy for those small businesses, and to help create a vibrant, feel-good town that makes people smile every time they visit. Just like the bright buildings found in many of the most attractive towns around the world, we too share that one iconic characteristic, the buildings are brightly painted. From ‘Cinque Terre’, in Italy, to Old San Juan in Puerto Rica, then heading South to Valparaiso, in Chile, and back over the continent to Cape Town, Africa, these are just a few cities that have inspired our community to get together and paint together.

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